A material library, disguised as a shop.
Pietra was founded in 2011 on a single belief: architects deserve a surfaces partner that thinks like an atelier, not a warehouse.
From a single library in Milan, to seven cities across India.
Alessia Conti opened Pietra in a 200 sqm space on Via della Moscova in 2011, with a simple idea — a place where architects could touch, weigh and live with materials before specifying them. Fifteen years on, the philosophy is unchanged.
Today, Pietra curates surfaces from 120 of the world's finest ateliers, and serves architects across India through showrooms in Mumbai, Bengaluru, Delhi and Hyderabad — and through a digital catalogue trusted by more than 2,400 studios.
To make the world's most beautiful surfaces available — and intelligible — to the architects shaping India's next century.
A future in which every specified surface is sourced ethically, delivered transparently, and lived in for generations.
Four commitments, quietly kept.
Hand-picked curation
Every surface is vetted by our material library team.
White-glove logistics
Crated, climate-controlled delivery pan-India.
Specification guarantee
Replacement guaranteed if your shipment doesn't match the sample.
Architect-led support
Free 30-min video consultation with our specifier desk.
Fifteen years, in six chapters.
A 200 sqm material library opens on Via della Moscova.
Mumbai showroom opens in Kala Ghoda.
Augmented reality previews of every surface in our catalogue.
Exclusive distribution across South Asia for Salvatori, Mutina and Cosentino.
Crated, electric-truck delivery across India's seven largest metros.
A specifier-grade catalogue, refreshed every season.
The people behind the curation.
Alessia Conti
Founder · Head of Curation
Rohan Iyer
Director · India
Maya Khurana
Head of Specifier Desk
Tomás Vieira
Logistics & Operations
From quarry to your site.
A four-step process refined over fifteen years of working with ateliers across Italy, Spain and Portugal.
Book a studio visitSourcing
We travel to ateliers in Carrara, Modena, Sassuolo and Castellón.
Vetting
Every batch is reviewed for finish consistency and ethical sourcing.
Cataloguing
Surfaces are photographed in our Milan studio under natural and tungsten light.
Logistics
Crated, labelled, and dispatched within 24 hours of order.
Audited, certified, accountable.
Studios who trust Pietra.
